The Sparkle Behind the Clean: How Ruthie Lu's Was Born

Every great brand has a story, a moment of inspiration that sparks its creation. For us, that spark came in the most joyful, glitter-loving, and sometimes messy form: our very own Ruthie Lu!

At Ruthie Lu's, we're not just about clean homes; we're about a green home—a safe haven for families, and a joyful approach to everyday living. And the heart (and sparkle!) behind everything we do is our official unicorn-wrangling, glitter-loving, and all-around awesome 6-year-old, Ruthie Lu herself

The Big Problem (and the Little Inspiration)

As parents, we're always striving to create the best environment for our children and pets. We want our homes to be clean, but not at the cost of exposing our loved ones to harsh, questionable chemicals often found in traditional cleaning products. This was the "big problem" we faced—the desire for a pristine home without the worry of what we were spraying around our precious little ones.

We saw firsthand the sticky residue, the overpowering scents, and the long list of unpronounceable ingredients. We knew there had to be a better way to clean, one that aligned with our family's values of natural living and safety.

A Clean We Can Get Behind

That's where Ruthie Lu came in. She became the constant reminder of why we needed something different. Her boundless energy, her love for play (and sometimes, mess!), and her innocent curiosity fueled our desire to find truly effective natural cleaning solutions we could feel good about using in our day-to-day routines.

We were determined to create products that allowed families to feel confident and comfortable, without having to use harsh chemicals around kids and pets. This commitment led us down a path of extensive research and development, focusing on the power of nature.

Born from Love, Built for Your Home

The result? Ruthie Lu's—a brand born from a deep love for family and a passion for creating a healthier home environment. Our cleaning products are not only natural but also super effective (we know what works!). We've poured our hearts into crafting formulas that deliver powerful cleaning results using plant-derived ingredients and the purest essential oils. We believe an organic cleaning product can be just as, if not more, powerful than its chemical-laden counterparts.

From our convenient Cleaning Spray Starter Set to our range of eco-friendly cleaning products, every item we make is designed with your family's well-being and the planet in mind. It's about simplifying your life, decluttering your cabinets, and providing you with the best all-purpose cleaning product that lets you clean with confidence.

WHY RUTHIE LU'S IS THE BEST FOR YOU TOO!

You might be thinking, "This sounds great for families, but what about me?" The truth is, the very principles that make Ruthie Lu's safe for kids and pets are what make it exceptional for everyone.

• Healthier Living: Even if you don't have little ones or furry friends, reducing your exposure to harsh chemicals is always a good idea. Our formulas improve indoor air quality for you too.
• Effortless Efficiency: Who doesn’t want cleaning to be easier? Our concentrated formulas and simple system (just drop, add water, and spray!) cut down on cleaning time and effort, giving you more time for what you love.
• Sparkling Results, Naturally: We prove that "natural" doesn’t mean "less effective." You'll achieve a streak-free shine and a truly clean feel on a variety of surfaces, powered by nature.
• Peace of Mind: You can trust what's in our bottles. Our commitment to plant-derived ingredients, biodegradability, and cruelty-free practices means you're making a responsible choice for yourself and the planet.
• Less Clutter, More Savings: One versatile set replaces multiple specialty cleaners, decluttering your space and saving you money in the long run.

Join the Ruthie Lu's Family!

Ruthie Lu is more than just our brand name; she’s our inspiration. She’s the reason we obsess over every ingredient and strive for that perfect, effective, and safe clean. Now that’s a clean we can truly get behind!

We invite you to experience the Ruthie Lu's difference and see how our products can bring a new level of sparkle and peace of mind to your home.

Ready to create a clean, safe, and sparkling home for everyone?

Check out our full range of products designed to be safe for kids, pets, and the planet!